To Whom are Corporations Responsible

      When building a business, a person has to take into account all the variables that have an effect on the success of the corporation. In order to understand this ideology, our teachers decided to give us a project on creating our own businesses, and we had a choice of four models of corporate citizenship: minimalist, philanthropic, encompassing, and social activist. For all of us who chose to be philanthropic, encompassing, and social activist we had to consider more than just our investors and stakeholders. We had to know the effect this would have on the community around our company. We all had the option to move our companies' headquarters to other areas, but before we could leave we have to think about the people we are leaving behind. For my groups project, we decided to keep our main headquarters in Jackson because many of our interns come from Jackson State. With our company being music related, we look for musical talent in the local area, and we knew that if we left Jackson we would be leaving many talented people without an opportunity to have their music distributed to the general public. Being an encompassing company, we had to consider everything that had an influence on our company's success such as Robert's brodcasting which houses CW34 and 97.7 radio station. Once a year, our company sponsers a concert where all the artists that we advertise for get to showcase their talent for the community. This is not only a way for the artists to become known to everyone but also entertainment for the local community; it is also a way to have a company known to everybody.

        For our papers on hip-hop we had to discuss the information on our artists and many of the artists we picked have businesses as well and most of them use the philanthropic model of corporate citizenship. My artist created his record company a chance to show their musical talent to the world, and many of them are big names in the game today. He also has more of a social active company where they build low income homes for the people in the neighborhood that he grew up in. He and his wife also have a project where they promote awareness on Alzheimer’s Disease because both of them have fathers who suffer from the disease and they don't want others to go through what they went through.

My Family and Hip-hop

            My family is really close, and we share so many things and ideas with each other. One of the things we share is music, and hip-hop is one of those genres that we like. My family stretches among the three generations that hip-hop has been around. The conversations about hip-hop artist can go from the Sugar Hill Gang to Lil Wayne. I know several of my relatives are true hip-hop fans because they are in their 40s and are listening to today’s hip-hop artists. When I asked several of my relatives about their view on hip-hop, I got several answers to this question. When I asked my uncles and aunts they say they like it and it’s mostly because they grew up with the Sugar Hill Gang, Grandmaster Flash, DJ Kool Herc, and so many others. They also listen to artists from the 80’s, 90’s, and today, and they can tell that the music has changed so much. They see the good and the bad that comes along with the changes of the music. I know my aunt and uncle are hip-hop fans because it was their music that they danced to when they won all their dance competitions. They were the brother and sister dancing duo that no one could beat. They know that my cousins and I listen to the good and the bad of hip-hop and they are glad that the bad has not had a negative effect on us.

            With my cousins, they really love hip-hop. Most of us grew-up during the golden age of hip-hop, and it’s no surprise that their kids are big hip-hop fans. Every time we got together for a family gathering, we always have music playing and most of the time it was hip-hop. It was because of my cousins that I learned some of the earlier hip-hop dances. During our last family reunion, we had hip-hop music playing and everyone was on the dance floor, both young and old. So if someone asked me about my family’s view on hip-hop I would tell them that they love the music, all three generations.

            When hip-hop began it started as a voice for the youth of the Bronx, New York to tell the country what was happening to their neighborhoods. Today, hip-hop still talks about the issues of the poor neighborhoods but unfortunately the audience doesn’t always get that. The owners of these record labels only want to put out the songs that give men and women of color a negative image. The documentary, Hip-Hop: Beyond the Beats and Rhymes, talks about the whole spectrum of hip-hop. The two things that stuck out to me about the documentary are the labels put on our men and women. With the women, they are sometimes treated as less than a person. Some videos have women walking around in nothing but bikinis shaking their behinds. They a get called such things as b***hes & hos. They are seen as things to have sex with and not to be respected. All the things that these women are called, they are still by these artists’ CDs and going to their concerts. Something that is really surprising is that women are called b***hes by other women more than men.

            Hip-hop personifies the idea of man that is already set by American media. These guys are portrayed to be the ideal of manhood for black and brown men. They are not to show any type of emotion or weakness. If you show any type of emotion or weakness you are consider a b***h a** n**ga, a p***y, or sometimes, gay. A man has to look like a thug with his pants hanging below his waste and their bodies covered in tattoos. The media doesn’t want to show that several of these artists have their college degree. The record labels don’t want to put out the songs that make the men think what they are doing with their lives. They only want to show black men killing each other and disrespecting women.

            There is more to hip-hop than men acting like thugs and women standing on a video shoot half naked. Hip-hop still tells a story that about the struggle of the black people.  http://www.google.com/imgres?imgurl=http://www.wallpaperbase.com/wallpapers/music/50cent/50_cent_11.jpg&imgrefurl=http://www.wallpaperbase.com/music-50cent.shtml&usg=__pf7wGltYNluYbwpBozyBQ20zvQY=&h=768&w=1024&sz=84&hl=en&start=0&sig2=5uSXY3PbYZfUtPAoeM66DA&zoom=1&tbnid=nw54Grd1B6VWxM:&tbnh=157&tbnw=208&ei=jbjdTJnSA4KBlAfkvvWZDQ&prev=/images%3Fq%3D50%2Bcent%26um%3D1%26hl%3Den%26rlz%3D1T4TSNA_enUS381US384%26biw%3D1345%26bih%3D493%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=618&vpy=243&dur=561&hovh=194&hovw=259&tx=153&ty=115&oei=jbjdTJnSA4KBlAfkvvWZDQ&esq=1&page=1&ndsp=14&ved=1t:429,r:10,s:0

http://www.google.com/imgres?imgurl=http://blogs.smarter.com/blogs/guests/Candy%2520Girls.jpg&imgrefurl=http://blogs.smarter.com/fashion/2009/03/31/rock-candy-or-lets-put-a-ring-on-it/&usg=__Ep43QJu1AZKQZGngRppT85BB8PI=&h=343&w=374&sz=31&hl=en&start=0&sig2=pEzoGl4UsSwHlHvS2_zGkA&zoom=1&tbnid=woMS1Hc_cAHWaM:&tbnh=106&tbnw=109&ei=xLfdTNmsCsOBlAeXyejVDA&prev=/images%3Fq%3Dhip-hop%2Bvideo%2Bgirls%26um%3D1%26hl%3Den%26sa%3DG%26rlz%3D1T4TSNA_enUS381US384%26biw%3D1345%26bih%3D493%26tbs%3Disch:10%2C64&um=1&itbs=1&iact=hc&vpx=894&vpy=127&dur=515&hovh=215&hovw=234&tx=139&ty=85&oei=qrfdTJWWK8WAlAevycmWDQ&esq=10&page=1&ndsp=20&ved=1t:429,r:7,s:0&biw=1345&bih=493

When we think of music in the African American culture, we usually think of stories told through music. During the days of slavery, the slaves sang hymns of how they would escape the master’s plantation, and the grounds men never knew what was happening. Today, gospel, r&b, and hip-hop are the three genres of black music that have entered mainstream America today.

Gospel music was the first black music genre to come out of slavery. It started out as just church music, and has expanded into mainstream America. It started in Philadelphia with Thomas Dorsey who is considered the “Father of Gospel Music.” Some gospel artists that help start gospel’s transition into mainstream music were Mahaila Jackson, James Cleveland, the Ward Sisters, and Sam Cooke. Thanks to pioneers we now have artists such Kirk Franklin, Yolanda Adams, Fred Hammond, Bebe and Cece Winans, etc.  Today, gospel music is the type of music that makes you feel good while you are giving thanks to God. It has survived many generations by taking on the characteristics of the other genres of the time. Gospel music has been here since the beginning, and it is here to stay.

From gospel music, came the rhythm & blues or r&b. R&B music is considered blues music with a lot more energy. It was nicknamed “jump blues” because it is an energetic form of the blues. This form of the blues still told a story, but it was a lot more fun. This is a form of the blues that people can dance to. We begin to hear more vocals in this form of the blues. During the time of WWII, music of other races began to be distributed across the U.S., which helped R&B music reach the masses. Some of the greats of this music are Patti Labelle, Gerald Levert, the Isley Brothers, Luther Vandross, etc. It is because of these artists that we have artists such as Mary J. Blige, Trey Songz, Toni Braxton, BoyzIIMen, and many more.

The church and the Blues helped to create the form of music we know as hip-hop. It started out in the streets of New York City as a way for the urban youth to speak their minds. These young people who just wanted people to hear their problems had no idea the revolution they had begun. Hip-hop also brought in an art form called graffiti. Graffiti is when people drew different figures on walls in very unique styles. The fashion that came out of this movement include the baggy clothes, the gold chains, and fitted baseball caps. The music is performed by reciting a form of poetry to a beat. Hip-hop has had such an influence that we hear similar beats in R&B and gospel songs. Hip-hop has made a really big impact on the world, and it will continue to influence the music world.

Hip-hop's Historical Impact

Through many movies such as Grease and Hairspray we have seen how their music has affected the way the children of those generations wore their clothes and hair. Blackplotation movies were great examples of black music during the sixties and seventies, and it was represented by the big afro, bell-bottom pants, and the plat-form shoes.

Just as music from the 60s and early 70s influenced the history of the world, hip-hop has had an enormous impact as well. The music has been here for 30 years and has revolutionized a generation. Hip-hop had a hand in creating the first black television network, BET. The hip-hop fashion has helped the increase in sales for many fashion giants such as Nike and Levi. When it began, hip-hop artists usually came from areas in Queens and the Bronx, but later on we many artist coming from the West coast. Many of today's artists are coming from the Southern region of the US with the city of Atlanta leading the pack. Hip-hop dances have taken the world by storm. It started off with break dancing on the east coast and led to the creation of crump-dancing on the west coast. Both dances are very difficult and require just about all of the body's muscles. Since everybody could not do these dances many kids came up with simpler dances that almost everybody could do. Some of these dances are the bankhead bounce, walk it out, stanky legg, dougie, and the mo'head swagg. In 2008, hip-hop played a big role in the presidential election. Many of today's artists felt that it was time for a change in this country, and they knew that the only way it could happen is if they go out and vote. Artist such as Diddy and Jay-Z held many political rallies to encourage their young fans to exercise their right to vote. Hip-hop has had an enormous historical impact and will continue to have one for years to come.

Group Assignments

Values & Morals

My values would include my family and friends. I value all that makes my life enjoyable. Some of my morals would include being kind to others, staying out of trouble, and be around positive people. We share many common values in this country with other countries because many people in this country are from or are descendants of people from the other countries. When people have these different morals and values it can influence how a country functions. Sometimes these differences have caused conflicts around the world, while other times they have helped make the world better. Understanding these different values and morals can help people understand each other better. Knowing other people's morals and values can teach us how not to disrespect others.

I would consider myself somewhat of an ethical person because it's hard for me to hurt people. If I was somebody's boss, it would be hard for me to fire somebody unless he or she is not doing his or her job. I try to be friendly with everyone around me even when they have hurt me.

Hey, I'm William Parks. I'm a freshman, meteorology major from Madison, MS. I graduated from Madison Central High School. When I'm not studying I like to spend time with my friends and family. I am a big hip-hop and R&B fan and some of my favorite movies are Transformers, Why Did I Get Married Too, and Taken. I chose to come to Jackson State because several of my family members came here, and now they have become very successful in their individual fields. What some people might not know about me is that I'm pretty quiet but when you get to know me I can talk a good bit on certain topics. After I graduate from JSU, I plan to go to graduate school to earn my master's; I'm already considering Howard or Penn State for grad school.

About me